Posts tagged ESGGoals
We Won the Bharat Startup Grand Challenge 2025 and Here’s What That Really Means to Us

Over the last decade, we’ve worked to connect those waste collectors who are often unrecognized, underpaid, and excluded from the formal economy to some of the biggest brands in the world. We built this through a fully traceable, Fair Trade-verified supply chain that offers dignity, income stability, and transparency.

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Consumer Shift: The Rise of Plastic-Free & Waste-Sensitive Shopping Trends

In a recent global study by Aura, nearly 40% of consumers said they abandoned a purchase because the packaging wasn’t sustainable. This signals a fundamental change in how people perceive packaging—not as a throwaway utility, but as part of the product’s value and impact.

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